Marketing and Content Coordinator

Who We Are 

At Hydro-Chem Systems, we take pride in delivering market-leading solutions while acting with accountability, compassion, and grit. We are a 100% employee-owned company that has been WOW’ing our customers for over fifty years, and we think the same values that make us a great business partner make us a great place to work. Leveraging our proven consultative process, we have grown into a national producer of chemical cleaning products and automated wash bays. We prioritize compassion, accountability, and fighting for the inch in our actions with our customers and employees.

The Job

Our Sales & Marketing team are an integrated group of professionals who work together to share the excellence of Hydro-Chem Systems with the rest of the world. We don’t draw silos or tell people to stay in their lane – curiosity, resourcefulness, and willingness to grab the bull by the horns are as important as your technical skills in this role.

The Marketing and Content Coordinator will be focused on daily execution of our marketing strategy and initiatives, which can be broken into three main duties.

• Video Content – Sourcing, collecting, and preparing video files for editing and posting.
• Social Media management: Maintaining Hydro-Chem’s social media accounts, preparing campaigns, gathering analytics, and driving engagement.
• Graphic Design – creating and managing a variety of digital assets, including presentation collateral, flyers, brochures, white papers, and social media content.

Much of that work will be done on our HubSpot CRM platform, so experience with a CRM or OPM platform will be a big advantage. Other programs we utilize intensively include NetSuite, Illustrator, and InDesign.

Don’t let the bullet points fool you – we don’t have any intention of putting limits on you. You will also participate in regular Sales & Marketing meetings, where your expertise will be relied on and valued. You will contribute to strategy meetings, department planning, and other projects as they arise. Your work will be instrumental to maintaining Hydro-Chem System’s brand image and marketing pace. If you like to take a project and run with a united team that is all working together, Hydro-Chem Systems may be the right place for you.

Essential Responsibilities 

• Collect, organize, & prepare video footage for marketing use; conducting editing & postproduction work, coordinating with outside contractors as required.
• Create and manage social media content across multiple platforms (LinkedIn, Facebook, Instagram, X).
• Create, update, and modify graphic assets for digital campaigns, presentation collateral, trade shows, white papers, etc., using Adobe Illustrator, InDesign, or comparable programs.
• Create and support HubSpot efforts, blogs, email campaigns, case studies, sequences, and workflows.
• Participate in Marketing sprint meetings to coordinate and plan campaigns, tasks, and timings.
• Perform miscellaneous sales administration duties as required.
• Performs other duties as necessary in support of business objectives. The intent of this position description is to guide the activities of the Marketing & Content Coordinator. It is not intended to limit the thinking and creativity of the person to the work of this function. Nor is it intended that this describes all the work that may be required of the person in this position.

Educational Requirements/Experience Requirements: Bachelor’s degree in business, marketing, or design preferred, 1-2 years of applicable experience accepted in lieu of degree.

Technical Experience: Social media management, Graphic Design (Illustrator & InDesign preferred), CRM utilization (Hubspot preferred), video editing.

Industry Experience: 1-2 years of marketing experience preferred.

Physical Requirements

• Extended hours in front of a computer screen.
• Repetitive Motions: Substantial movements (motions) of the wrists, hands and/or fingers.
• Hearing & speaking to internal & external customers.
• Type 50 wpm
• Standing & sitting for long periods of time
• Talking: expressing or exchanging ideas by means of the spoken word.
• Desk space related tasks such as computer work, including typing.
• Light work- lifting up to 20 pounds occasionally.

Core Competencies 

• Action Oriented: Takes on new opportunities & challenges with a sense of urgency & enthusiasm.
• Attention to Detail – Achieves thoroughness & accuracy when accomplishing a task; follows best practice or procedure.
• Computers & Software: Comfortable with computers, tablets & electronic devices; able to utilize common software (MS Office, Google Workspace, Adobe Suite); able to learn & appropriately utilize specialized software relevant to role; (ERP, Accounting software, HRIS, CRM).
• Creativity – Translates data & facts into emotionally connecting narratives; crafts aesthetically pleasing content; understands how to incorporate storytelling into a business case; utilizes novel techniques, ideas, & presentations to build material.
• Quality writing – Efficiently develops & organizes written material relevant to the role; plans, researches, & structures writing to effectively communicate key ideas to a specific audience; writes with attention to grammar & spelling; possess the ability to self-edit & seek feedback.
• Resourcefulness: Secures & deploys resources effectively & efficiently; marshals resources (people, funding, support) to get things done; orchestrates multiple activities simultaneously to accomplish a goal.
• HCS Operating systems principles & objectives (this competency appears in all job descriptions): Knows all HCS established operating systems (e.g. quality, safety, environmental). Understands the responsibility to maintain familiarity of the systems & this position’s role in support of these systems – including a consideration of the impact of individual actions on the systems & the responsibility to communicate concerns & improvement ideas.

CULTURAL EXPECTATIONS/Core Values

• WE ACT LIKE OWNERS – We go above & beyond; we either work as a team or we crumble as individuals.
• ON THIS TEAM WE FIGHT FOR THE INCH – We are determined to grow inch by inch. The inches we need are everywhere around us, & when we add up all those inches, that’s going to make the difference between WINNING & LOSING.
• WE DO THE RIGHT THING – The high road is not a shortcut. Stick to the highest standard of Integrity, without compromise.
• WE ARE COMPASSIONATE – We treat each other like family & our customers as an extension of that family.
• EXCELLENCE IS AN ATTITUDE – We will chase perfection, & we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence. ~ Vince Lombardi