Director Brand and Calendar Strategy

Craft Category Defining Brand & Calendar Strategies:

• Develop data-driven marketing plans encompassing all channels (brand, category, creative, social media, in-store)
• Set measurable goals, KPIs, and learning plans to track progress and optimize future campaigns
• Partner with field and creative teams to craft compelling content
• Progress strategic planning process by leveraging insights to determine future growth opportunities and to champion additional consumer insights
• Ideate, develop, validate brand equity campaign ideas (brand or product)
• Partner with Director of Field Marketing and CMO to lead strategy planning
• Partner with CMO to develop LT-facing marketing and calendar strategy
• Author leadership and franchisee presentations on calendar strategy and planning
• Develop and implement a rolling 18-month calendar for key marketing initiatives
• Thoughtfully sequence initiatives to deliver cohesive brand messaging, to deliver sales performance and to manage operational complexity
• Partner with Supply Chain and Culinary to thoughtfully mitigate product liabilities and go/no go decisions
• Act as the main liaison to cross functional partners and deliver weekly calendar updates to field marketing and operations
• Periodically updates the marketing calendar to implement latest innovation from cross-functional teams, learnings from our Field Marketing team, changes in the competitive landscape, or to activate a new guest insight

Drive Brand Growth & Awareness:

• Partner with Field Marketing to prioritize product and brand initiatives.
• Lead the end-to-end execution of brand marketing plans and campaigns across owned, earned, paid, and physical channels
• Champion Crisp & Green’s brand story and ensure consistent messaging across all touchpoints.
• Identify and develop strategic partnerships that strengthen brand equity and loyalty.
• Internal brand alignment: Engaging and aligning internal stakeholders, including team members and executives with the brand strategy and values
• Develop and lead organizational alignment process.

OTHER REQUIREMENTS:

• University degree in Business, Marketing, Finance, or related field, MBA Preferred
• 8+ years of work experience in QSR, Retail, or related field, with passion and knowledge of or interest in the Restaurant Industry
• Strong managerial experience
• Track record of exceptional project management, analytical skills, creative problem-solving capabilities, and organizational skills, with the ability to prioritize and handle multiple tasks at once
• Strong business acumen with a high sense of curiosity
• Advanced skill level using Excel and PowerPoint
• Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal
• Highly organized and motivated with a desire to outperform
• Ability to work and thrive in a fast-paced and deadline-driven environment
• Must be solution-oriented, able to dissect information, see opportunities, pre-empt potential issues, and find solutions
• Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations
• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufactures, and internal teams