Website Hubbard Broadcasting
About Us
WHEC-TV, News10NBC, strives to create a community of acceptance and inclusion, built on a strong foundation of transparency, integrity and creativity. We are committed to delivering important Enterprise stories in addition to In-Depth and Investigative reporting every day. We consistently challenge ourselves to improve user experiences in our broadcast, digital and social media platforms. As a Hubbard Rochester, NY employee, you are surrounded by opportunities for growth while working with some of the very best talent in the industry. Our mission is to inform, educate and entertain as we engage and strengthen our community and create value for all stakeholders. At News10NBC, we value you and everything that makes you uniquely you.
Qualifications
- BA in journalism, production, marketing, promotions, or broadcast related degree or equivalent relevant work experience.
- 5+ years’ experience in a supervisory role in creative services, brand management or marketing preferred.
- Understanding of all disciplines of marketing, imaging and promotion development.
- Must have proven people skills, strong work ethic and desire to create and uphold brand voice for a media company that is creatively distinct and that reflects the appropriate brand attributes.
- Demonstrated success in creating directing a team through an effective ad campaign or broadcast season campaign.
- Strong visual storytelling abilities, highly creative and qualified writer with the ability to meet tight deadlines effectively.
- Proven leadership skills; ability to mentor other members of the creative services team.
- Skilled at evaluating new design techniques and systems as well as equipment and software.
- Attention to detail, the ability to succeed in a cross-functional team environment, and strong organizational skills are a must.
- Deep understanding of brand execution and how it’s demonstrated at all consumer touchpoints.
- Must have a valid driver’s license and a safe driving history as determined by the Company. Driving record will be checked.
Job Overview
This position is responsible for all brand related work including design and implementation of strategic marketing and promotions plans and imaging across multiple platforms. The Creative Services Director is charged with developing and executing marketing, promotional and imaging programs directed to consumers to: increase viewership, enhance brand awareness and increase market share. The Creative Services Director will be actively hands on in production of on air and digital messages, including commercial advertisements and station promos.
Job Responsibilities
- Plans, directs and controls entire consumer marketing, promotion and imaging functions for the station/stations.
- Protects brand identities and ensure consistent application of our brands across all platforms.
- Responsible for cross-organizational teams, developing marketing, promotion and imaging projects, tracking progress, identifying issues and developing solutions prior to deployment of messages.
- Ensures that marketing strategies, brand and advertising campaigns, promotions and web marketing campaigns address changing markets and competitive conditions.
- Evaluates consumer and trade research to understand target markets and their responses to specific marketing initiatives.
- Evaluates the performance of the consumer marketing function against desired outcomes.
- Conceptualizes, ideates, creates and executes creative campaigns in conjunction with News, Operations, Web and Sales.
- Supervise the development and core design look and feel of the company’s on-air, off-air and online presence.
- Provides leadership and direction to the creative services department.
- Develop and oversee annual budgets for all departments within the Creative Services group.
Compensation and Benefits
When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate’s work experience, education/training & key skills as well as internal peer equity and other market and business considerations.
The annual base salary range for this position is $85,000 – $100,000.
May be eligible for a discretionary bonus.
For information regarding our benefits, please copy the link below and paste in your browser:
https://hubbardbroadcasting.com/our-company/working-here/”
To apply for this job please visit recruiting.adp.com.