Website Best Buy

Best Buy Ads is a retail media business with relationships as dynamic and data rich as consumer tech itself. With Best Buy Ads, our advertising partners can reach customers in the moments their brand matters most. Our audiences aren’t mindlessly filling carts. We’re with them as they learn, imagine, troubleshoot, try, buy, compare, and use. With Best Buy Ads, our clients are right there too. We help brands meet their goals with access to our audiences, inventory, and breadth of multi-channel solutions. Advertising with us is more than brand safe, it’s brand building. Join our team on a different kind of journey.

As a Marketing Lead, you will help develop the marketing strategy for a specific set of clients to unlock both category growth and advertising revenue through a unique blend of offerings and high-value audiences. The marketing strategy will keep a lens on total company and macro industry trends while developing new initiatives to engage customers for Best Buy and create excitement for advertising partners.  You will build and maintain client relationships.

You have a proven track record of effectively communicating the value proposition of key offerings, delivering on goals, and communicating effectively with executive level clients and internal leaders.  The Lead works cross-functionally with internal and external partners to deliver strategic campaigns and thoughtful marketing solutions.  This position will report to the Sr. Manager or Manager of Partner & Category Marketing.

This role is hybrid, which means you will work some days at a Best Buy location and some days virtually from home or another non-Best Buy location.  The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What you’ll do

  • Develop and deliver a clear marketing strategy for business growth
  • Partner on customer insights and shopping behaviors while championing the customer journey with your team and your brand partners
  • Help deliver large campaign moments that drive business for your categories
  • Lead and maintain client relationships
  • Effectively communicate Best Buy Ads value proposition to inspire clients to pursue new product offerings
  • Collaborate with internal teams to deliver on campaign objectives, provide client insights, and strategies
  • Evangelizing Best Buy Ads capabilities and purpose to drive business growth
  • Forecast monthly, quarterly, and annual revenue targets and expense to your leader on a timely basis
  • Effectively manage your business trends and action plans

Basic qualifications

  • 3+ years of progressive experience in Retail/Media/Marketing/Sales area
  • Knowledge of digital media, online marketing technology and its competitive landscape

What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

  • Competitive pay and PTO package
  • Generous employee discount
  • Physical and mental well-being support
  • Robust benefit package

About us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Req #



Best Buy

Job Category

Marketing Group

Job Level

Individual Contributor

Minimum Pay ($)


Store Number or Department

900010 Corporate 1 MN

Maximum Pay ($)


Address Line 1

7601 Penn Avenue South





Search Categories

Corporate, Marketing




Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.

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