Assistant Vice President of Marketing

Job Posting Title:

Assistant Vice President, Digital Marketing

 

Position Type:

Professional / Unclassified

 

Department:

LSUAM Pres – Office of Communications and University Relations (Todd Woodward (00086065))

 

Work Location:

Lakeshore House

 

Pay Grade:

Professional

 

Job Description:

Job Description: Louisiana State University is not only a school, it’s an experience. Nowhere else in the United States will you have the mix of educational, athletic, arts, music, and food experiences that LSU provides. This is an opportunity to shape what that experience looks, feels, and sounds like to prospective parents and students, to the people of Louisiana, to all who invest in LSU research, and for all those proud alums. The Assistant Vice President of Marketing at LSU will supervise a team of writers, videographers, social media content creators, and designers. Reporting to the Vice President of Marketing and Communications, the ideal candidate for the AVP is someone ready to imagine, create, and inspire. To be digitally minded is a must. Searching for a collaborator at the highest level. Leadership qualities to inspire.

 

 

Job Responsibilities:

Data-Driven Strategic Leadership: Serve as a key driver of data-informed decision-making by integrating comprehensive audience and brand research into strategic initiatives. Collaborate closely with the Head of Data and Strategy to analyze market trends, audience behaviors, and institutional performance metrics. Utilize these insights to develop and refine brand strategies that enhance engagement, strengthen reputation, and align with the university’s long-term goals. Establish key performance indicators (KPIs) to measure success, track the effectiveness of brand initiatives, and implement data-driven optimizations to ensure sustained growth and impact.

 

Comprehensive Digital Brand Leadership: Oversee the development and execution of a dynamic, multi-platform digital strategy that authentically conveys the LSU experience. Stay at the forefront of emerging digital trends, ensuring the brand remains innovative and engaging across all digital channels. Lead the creation of compelling, high-quality content, fostering a deep emotional connection to the university. Ensure digital initiatives align with institutional goals, leveraging technology and storytelling to enhance brand visibility, engagement, and impact.

 

Creative Team Leadership and Development: Provide strategic vision and leadership to a team of 20 dedicated storytellers, fostering a culture of creativity, collaboration, and excellence. Champion the power of storytelling as a fundamental driver of brand engagement, ensuring that all content aligns with the university’s mission and values. Inspire and mentor team members, empowering them to produce compelling narratives that captivate audiences and strengthen LSU’s brand identity. Establish a clear creative direction, set high standards for content quality, and cultivate an environment that encourages innovation and continuous growth.

 

Brand Stewardship and Stakeholder Engagement: Lead the development and enhancement of LSU’s brand across a vast community, including 30,000 students, 60,000 parents, 280,000 alumni, and key stakeholders throughout Baton Rouge and Louisiana. Serve as a strategic partner and collaborator across six campuses, fostering alignment and cohesion in brand messaging and storytelling. Engage with institutional leaders, faculty, students, and external partners to ensure the brand authentically reflects the university’s impact and mission. Actively listen, lead, and co-create initiatives that strengthen LSU’s presence, reputation, and emotional connection with its audiences.

 

Storytelling Innovation and Audience Engagement: Cultivate a deep understanding of the university community and its broader impact, recognizing the vast potential for compelling storytelling. Proactively seek out and develop narratives that highlight the LSU experience, ensuring they are strategically crafted and delivered to the right audience at the right time for maximum resonance. Foster a culture of curiosity and exploration within the team, encouraging innovative approaches to storytelling that capture the essence of the university’s mission, achievements, and community impact.

 

Leadership and Supervision: Provide day-to-day leadership and guidance to your team, ensuring clear communication and effective execution of brand initiatives. Foster a collaborative, productive work environment by offering direct support, setting clear expectations, and holding team members accountable. Mentor and develop direct reports, providing constructive feedback and opportunities for growth. Ensure that each team member has the resources and direction they need to perform at their best, while maintaining a focus on high-quality, consistent output aligned with LSU’s brand goals.

Additional Information:

Ability to work extended hours, nights, and weekends-including overnight-in the event of a crisis. May be required to work after hours to meet deadlines or to manage time-sensitive issues.
According to PS-18, this position is deemed essential and may be required to report to campus in times of closure or emergency.

 

Minimum Qualifications:

Bachelor’s degree in Marketing or related field with 10 years of related experience.

Professional experience in communications, public relations, marketing, or a related industry. Proven, demonstrable ability to successfully execute strategic branding and communications.

 

Degree Substitution: LSU is dedicated to fostering an environment where our employees feel appreciated for their skills and individuality. If a candidate does not meet the minimum qualifications as listed but has substantial experience in the key job responsibilities, we encourage them to apply.

 

Preferred Qualifications:

Master’s degree in Marketing or related field with 15 years of related experience.

Experience in a university setting is preferred.

 

Additional Job Description:

 

 

Special Instructions:

Assistant Vice President, Digital Marketing

 

Posting Date:

May 12, 2025

 

Closing Date (Open Until Filled if No Date Specified):

 

Additional Position Information:

Background Check – An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits – LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

 

Essential Position (Y/N):

Y

 

LSU is an Equal Opportunity Employer.

 

HCM Contact Information: