Free Guide

NISM Candidate Handbook

The NISM Candidate Handbook gives anyone interested in becoming a certified social media professional an inside look at the Social Media Strategist (SMS) exam — what's covered, what to expect on exam day, and how it's scored.

NISM 2022 Candidate Handbook

What's inside

  • The complete exam content outline across all six domains — Strategic Planning, Compliance & Governance, Project Management, Marketing & Communications, Community Management, and Research & Analysis
  • Eligibility requirements and step-by-step application instructions
  • Scheduling, proctored testing sites, and exam-day logistics
  • How the exam is scored — pass/fail, confidentiality, and the retake policy
  • Continuing education and recertification requirements
  • NISM's Code of Ethics and guidance on how to study for the exam

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