Comprehensive Field Guide Dr. Amy Jauman, SMS

  • The NISM Social Media Strategist Comprehensive Field Guide is comprised of the 6 different books that focus on the following topics: Strategic planning – create a social media strategic plan to help you achieve your company’s goals. Compliance and governance – Develop policies on social media use, compliance, communications and reporting. Social media marketing – Develop marketing plans and execute go-to-market campaigns that drive loyalty and growth. Project and campaign management – Develop a content management plan and editorial calendar that includes monitoring and tracking mechanisms. Community management – Learn how to manage social community networks. Research and analytics – Track and analyze campaign results, set benchmarks and measure ROI.
  • 634 pages