The NISM Social Media Strategist Comprehensive Field Guide is comprised of the 6 different books that focus on the following topics:
Strategic planning – create a social media strategic plan to help you achieve your company’s goals.
Compliance and governance – Develop policies on social media use, compliance, communications and reporting.
Social media marketing – Develop marketing plans and execute go-to-market campaigns that drive loyalty and growth.
Project and campaign management – Develop a content management plan and editorial calendar that includes monitoring and tracking mechanisms.
Community management – Learn how to manage social community networks.
Research and analytics – Track and analyze campaign results, set benchmarks and measure ROI.