Theresa M. Potratz, MBA, is a senior digital and growth marketing leader with over a decade of experience driving measurable business outcomes across B2B and B2C organizations. Her work centers on integrating social media into full-funnel growth strategies, spanning demand generation, lifecycle marketing, analytics, and marketing operations. Theresa is known for building scalable, data-driven systems that connect brand, product, and performance—helping teams move beyond tactics to deliver sustained impact.

In addition to her work in growth marketing, Theresa co-hosts the Unhinged History podcast, where she explores overlooked and misrepresented historical narratives that you were never taught in school.