NISM Blog
Why Caring for Your Team is the Smartest Business Strategy
Featured image by Yan Krukau Treating your team well isn’t just good for morale; it’s good for business, too. In today’s world, it is easy to view the well-being of your employees as a bonus instead of an essential to your business. But the truth is, how you treat...
Mastering the Workflow: Essential Project Management Tools for Social Media Strategists
Photo by Daria Nepriakhina As a social media strategist, we know you wear multiple hats. You’re not just managing what is posted where, but whole teams, content creators, deadlines, results, creative, and more. With so many moving parts, staying organized and...
CapCut and Canva – Can You Get By Without Going Pro?
Featured image by Tony Schnagl If you are a social media marketer, tools like CapCut and Canva are likely your best friend… or potentially worst nemesis. Hopefully, you skew more towards the former, but if you’re using the free version, you might often find yourself...
Crisis Tested, Community Approved: When Online Relationships Make (or Break) Your Brand
Photo by Kelly Sikkema Ever noticed how the brands that handle a crisis well are the ones with a strong community already behind them? It’s not a coincidence. Whether it’s a product fail, a social slip-up, or a full-on PR disaster, a loyal and engaged online community...
Beyond the Scroll: What Marketers Can Learn from TikTok’s Rise
Featured image by Artem Podrez Why TikTok Matters TikTok has quickly evolved from dancing and lip-syncing videos. Over the years, the United States has had an on-and-off relationship with TikTok. Earlier this year, we all expected TikTok to be banned, which put...
Why Instagram Reigns Supreme for Building Brand Communities
Featured image by Kindel Media If you’re looking to build a thriving brand community, Instagram is likely your best bet, and it’s not just because it’s trendy. With over 2 billion monthly active users and a platform average engagement rate of 2%, Instagram combines...
The Blueprint for Successful Social Media Projects
Featured image by RF._.studio _ Running a social media campaign might sound simple: create some content, schedule a few posts, check the analytics, and you’re done, right? Not quite. Behind every successful campaign is a solid plan, a clear process, and a team that...
Bringing The Human Back To Digital: Practical Humanity In Practice
Featured image by Tara Winstead Effective human-centered policies and practices require more than good intentions. They need specific, actionable guidelines that address the realities of social media work while maintaining operational effectiveness. Many organizations...
From Zero to Community Hero: Building Your Online Audience from the Ground Up
Photo by Kampus Production Imagine this: you’ve got everything set up for the party of the year (maybe even the decade). Themed snacks? Check. Decorated cups? Check. Color-coordinated streamers and oversized wall art? Double check. But no matter how cool the setup is,...