NISM Blog
Social Media Reporting Made Easy
Photo by Yan Krukau You created content, posted, and waited. Finally, you’ve reached the “last step”: reporting on everything you’ve done. For someone who doesn't have much experience in creating reports, this step can feel intimidating. But here’s the thing: creating...
Creating Real Connections: How to Boost Engagement Through Community Value
Featured image by Tim Douglas Engagement is the lifeblood of social media strategy. It's more than likes and shares; it’s about creating conversations, building loyalty, and generating real value for both your brand and your audience. Strong engagement can boost brand...
When Things Go Wrong: Why Every Social Media Team Needs a Crisis Plan
Featured image by Ketut Subiyanto In a perfect world, your brand’s social media presence would run smoothly, with engaging content, consistent growth, and positive feedback. But social media doesn’t exist in isolation, and real-world crises inevitably spill into...
Instagram Collabs: Why They’re Still One of the Easiest Ways to Effectively Grow
Featured image by George Milton Instagram collaborations (or “Collabs”) have been a game-changer for creators and brands over the past few years, and in 2026, they remain one of the easiest, most authentic ways to grow your audience. If you’re not leveraging Collabs...
Inside My Internship: NISM Summer Internship Recap
Featured image by Vlada Karpovich When I started my internship with NISM, I thought I understood everything about social media. Turns out, there was a whole different side to it that I had actually never explored before. I am a student at the University of Nebraska at...
Data Storytelling for Marketers: A Beginner’s Guide That Actually Makes Sense
Featured image by RDNE Stock Project If the idea of working with data makes you feel like you’re back in your college stats class, half-asleep, confused, and wondering how any of this will apply to real life, you’re not alone. For a lot of people, data feels...
The Good, The Bad, and The Unfiltered: Making Your Comment Section Soar
Featured image by Andrea Piacquadio Audience engagement is the heartbeat of a successful social media presence. And while glowing comments and enthusiastic praise feel great, the reality is that not every comment will be positive. Whether you’re dealing with...
Best Practices for Organic Content on Instagram
Featured Image by Photo by Ron Lach Why does organic content matter on Instagram, especially for your business? For one, it is content that you’re not actively paying to promote. That doesn't mean it should deserve any less attention than content you are boosting,...
Is It Time to Ditch Manual Posting for Good?
Featured image by LaylaBird. Manual posting nearly drove me crazy. When I first started my job as a social media manager, I was overwhelmed with content—videos, graphics, and photos—all needing to be posted at specific times. I felt completely over my head. They had...