NISM Blog
Beyond the Post: Building Brand Trust Through Two-Way Conversations on Social Media
Featured image by Cup of Couple Hello? Is anyone there? That is what your customers feel when you post something….and then completely ghost them. Social media is no longer a digital bulletin board. It is a two-way street, where conversations drive connection and...
When to Adapt a Failing Content Strategy
Featured image by Alena Darmel How do you know when your content strategy is failing? Creating a content strategy is a key part of long-term digital marketing. If you don’t have a plan for what to post on your relevant social media channels and when, you are limiting...
Earned Media Value (EMV)
Featured image by Kampus Production If you are looking for a way to determine the ROI of your social media efforts, you should explore what your earned media value is. Simply stated, earned media is the dollar equivalent of paid media you have accumulated through your...
Social Media Reporting Made Easy
Photo by Yan Krukau You created content, posted, and waited. Finally, you’ve reached the “last step”: reporting on everything you’ve done. For someone who doesn't have much experience in creating reports, this step can feel intimidating. But here’s the thing: creating...
Creating Real Connections: How to Boost Engagement Through Community Value
Featured image by Tim Douglas Engagement is the lifeblood of social media strategy. It's more than likes and shares; it’s about creating conversations, building loyalty, and generating real value for both your brand and your audience. Strong engagement can boost brand...
When Things Go Wrong: Why Every Social Media Team Needs a Crisis Plan
Featured image by Ketut Subiyanto In a perfect world, your brand’s social media presence would run smoothly, with engaging content, consistent growth, and positive feedback. But social media doesn’t exist in isolation, and real-world crises inevitably spill into...
How to Write Calls to Action That Actually Drive Results
Photo by Compagnons In the fast-paced digital environment, where attention spans are short, how do you stop scrollers and turn them into loyal customers? The answer lies in a simple, yet often overlooked, strategic tool: a call to action (CTA). A well-crafted CTA is...
The Psychology Behind Viewer Retention in Video Content
(photo credit: Microsoft Stock Images) Viewer retention has become one of the most critical performance indicators in digital media. Platforms reward content that keeps audiences watching, while algorithms demote videos that lose attention quickly. Retention is not...
Don’t Skip the Survey: Unlocking Insights You Can’t Get From Analytics Alone
Featured image by Tara Winstead Introduction Social media gives us an endless stream of data, but not all of it is equally valuable. Metrics such as likes, shares, and impressions can show how a post performs on the surface, but they do not always tell the whole...