NISM Blog

Online Community-Building Insights from Top Brands

Online Community-Building Insights from Top Brands

Image Source Community building is about building genuine relationships with your audience and making them your fans. In other words, the power of an online community is in the ability for many people to rally around a shared bond and feel empowered to contribute. So,...

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Social Media Crisis Management Planning

Social Media Crisis Management Planning

Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and engagement can positively impact brand efficacy in engaging its audience. When...

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Five-Star Strategies: The Art of the Customer Review

Five-Star Strategies: The Art of the Customer Review

In 2019, I wrote a blog post for the National Institute for Social Media about How to Write a Meaningful Review Quickly, but in honor of National Leave a Review Day, we’re going to take a deeper look at reviews – why they should be part of your strategic plan and what...

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Is YouTube Shorts the Long-Game Winner?

Is YouTube Shorts the Long-Game Winner?

Over the past few years, short-form videos are in and longer content is out. Due in large part to the growth of TikTok, social media users have grown accustomed to videos that are sixty seconds or less. In July of 2021, YouTube launched their own version of this with...

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