NISM Blog
Can Two-Way Conversations Help Build Your Brand?
Photo by: Miguel Á. Padriñán What is so vital about two-way conversations? In short, two-way conversation is the communication between an organization and its customers, which increases the organization's awareness and forges genuine connections with customers. If you...
Learning the Essential Basics of Social Media Channel Monitoring
Photo by Olesksandr P. With the ever-increasing popularity and ubiquity of social media, popular platforms like Facebook and Instagram have become significant tools for many companies, particularly for social media project managers and their teams. In this day and...
Real-Time Marketing: Benefits, Challenges, and Utilization
Photo By: JESHOOTS.com There are many different approaches that businesses and individuals can take when it comes to social media marketing. Between trends constantly changing and content creation being a top aspect of community engagement, real-time marketing has...
Core Audience 101: The Power of Your Core Audience!
As digital marketers, we may be a bit impulsive when it comes to marketing our messages. That is, we may try to reach as many people as possible with our message through breathtaking infographics, viral videos, and daring marketing stunts. Of course, while these...
Social Media Project Managers: Effective Steps To Get Your Team On The Same Page
Photo by Jason Goodman As a project manager, it can be hard to maintain a solid list of all your contributors, strengths, weaknesses, and deliverables. Your team can have excellent communication, but getting knocked out of alignment on social media is still possible,...
8 Steps to Create Accessible Instagram Posts
People visit Instagram, the fourth largest social media platform, to connect, explore, and find inspiration in the world around them. Still, over a billion people worldwide have disabilities and they may face difficulties when interacting with content if posts are not...
Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head
Have you ever found yourself slightly disappointed that a restaurant only serves Pepsi products? Think back to the last time you requested a nice, refreshing Coca-Cola and the waiter responded with three of the most disheartening words ever: “Is Pepsi OK?” Did you...
NISM Intern Wrap Up: Taylor Munghia
This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....
NISM Intern Wrap Up: Sam Cuellar
This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....