Lexi Croisdale is the Head of Global Content Marketing at Varonis, where she leads brand storytelling that empowers organizations to better understand, protect, and communicate the value of securing their data. Her career is shaped by a deep belief that social media and content professionals aren’t just creators — they are strategic thinkers who hold a pulse on audience behavior, cultural shifts, and the narratives that drive business impact. Lexi’s passion for the National Institute for Social Media comes from her commitment to elevating these disciplines through strong educational standards, meaningful professional development, and expanding access to continued learning through scholarships.

Outside of work, Lexi is a proud boy mom, adventurous spirit, avid reader, and a devoted Buffalo Bills fan who believes we’ll make it to the Super Bowl.