2021 NISM Social Media Job Report
NISM conducted its first job study in 2011, before Vine existed and when people were still poking each other on Facebook. It conducted its second job study in 2016, when everyone pronounced video the wave of the future – no matter what platform you were on. NISM’s third job study arrives in 2019, with Facebook still leading in popularity, Instagram continually gaining ground, and video – yes still video – filling the landscape on every platform. So what does the career landscape for a social media marketer look like in 2021?
What has changed in social media?
The following is our fourth job study. It arrives at the end of a global pandemic, so we are even more excited to contribute what we learned to the marketing community. We also partnered with Saint Mary’s University of Minnesota to gather industry data, deepening our understanding of the social media workforce across the United States.