Our Mission & Vision
The National Institute for Social Media (NISM) is dedicated to social media certification and education for professional social media practitioners.
Our Mission: In partnership with organizations and life-long learning enthusiasts we will create a community for professional development and set the standards for social media education, assessment and certification, and consulting.
Our Vision: The National Institute for Social Media will build a world-class credentialing body recognized for its achievements in education, consulting, and fostering a community of driven professionals with a joint passion towards creating exceptional relationships with customers.
Sound lofty? We don’t think so. Our core values guide our efforts, and ensure we stick to our mission and deliver upon the promises that we make.
The National Institute for Social Media (NISM) was founded in 2011, as the first organization to offer industry educational standards for the field social media. The founder of the organization, Eric Mills, partnered with psychometrics firm Assessment Systems Corporation (ASC) to assemble a committee of social media subject matter experts (the NISM Industry Advisory Committee) to begin the process of developing the first industry certification exam for social media professionals.
From November 2011 – July 2012 NISM Industry Advisory Committee under the guidance of ASC conducted a national job study, and compiled industry data to create the first certification product to be released by NISM, the Social Media Strategist certification examination. The exam was piloted, and offered to the general public beginning in July of 2012. The current version of the NISM Social Media Strategist certification exam is 165 multiple-choice questions in six separate subject areas including; social media strategic planning, compliance & governance, social media marketing, project & campaign management, community management, and research & analytics.
Since its release NISM has partnered with accredited colleges and universities across the United States to support their efforts to deliver high quality social media education and curriculum to their students, and to provide a stackable credential for those students to utilize in their efforts to enhance their career opportunities. In addition, NISM has now expanded internationally, partnering with the Social Media Club of Bahrain in Manama, Bahrain to provide the opportunity for students in the middle east to earn the NISM Social Media Strategist certification credential, and become NISM-certified.
The National Institute for Social Media (NISM) is an organization that is dedicated to social media education and certification. Our Industry Advisory Committee defines and supports certification and continuing education standards for social media professionals in a manner that upholds industry standards for competent practice, and we challenge those who meet these standards to commit to engaging in lifelong learning in a rapidly changing industry.
For more information about the Social Media Strategist (SMS) certification exam, please download and review the free NISM Candidate Handbook.