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Media Monitoring 101: Negative Publicity

Media Monitoring 101: Negative Publicity

by David H Lasker | Mar 25, 2025 | Crisis Communications, Press and Media, Strategy, Tools

Image Source Understanding Media Monitoring for Negative Publicity  In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
Finding Review Sites That Actually Improve Your Business’s Reputation

Finding Review Sites That Actually Improve Your Business’s Reputation

by Jason Khoo | Aug 27, 2024 | Community Management

Photo by Towfiqu barbhuiya Today, creating a successful business requires more than just high-value products and services. Considering the accessibility of information online, having a strong brand reputation is critical for standing out in a sea of competitors. A big...


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