by David H Lasker | Mar 25, 2025 | Crisis Communications, Press and Media, Strategy, Tools
Image Source Understanding Media Monitoring for Negative Publicity In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
by Jason Khoo | Aug 27, 2024 | Community Management
Photo by Towfiqu barbhuiya Today, creating a successful business requires more than just high-value products and services. Considering the accessibility of information online, having a strong brand reputation is critical for standing out in a sea of competitors. A big...
