Social Media Strategist, Content & Engagement Manager

We are seeking a health communicator with approximately 10 years of experience in social marketing focused on strategy, social media content development, and analysis. Ideal candidate will have Federal government agency experience focused on health, science, and research. In addition to marketing expertise, candidates should be comfortable working in a general consulting capacity with experience in strategic consulting, project facilitation, content development, and reporting. The right person for the role will feel comfortable presenting to client leadership and providing strategic recommendations, while leading a team in a highly collaborative environment and being able to work independently and take ownership of their assignments.

Responsibilities:

• Interface with senior-level client leadership
• Analyze engagement data, identify trends, and apply data insights to the overall social media strategy
• Develop and implement the social media strategy to align with the client’s overall strategic plan
• Assist with and increase the capacity of the client’s social media accounts through training, best practices, and template content
• Provide social media performance analysis for senior-level leadership and provide strategic recommendations
• Lead the social media and platform content strategy
• Draft monthly social media content for Twitter, Facebook, and Instagram
• Lead the development of shareable social media graphics and video assets
• Manage and lead social media monitoring and listening
• Conduct independent market research on best practices and new strategies for implementation
• Create editorial content calendars and assists with content publishing
• Collaborate with designers and videographers to create social media, digital, and other materials for distribution in support of strategic communication efforts
• Prepare digital toolkits and assist with distribution of content and materials; coordinate with channel owners and stakeholders
• Draft content in support of communication activities, including PowerPoint presentations
• Participate in internal project team and client meetings and contribute to status reports and other project management tools

Requirements:

• Must be a U.S. Citizen or U.S. Legal Permanent Resident
• Eligible for U.S. Government Clearance.
• Bachelor’s Degree required from college or University; Master’s degree in communications, public affairs, or public health field is a plus
• 10 years of relevant work experience in social marketing
• Experience within the Federal government, health, healthcare, research or science fields
• Experience launching new social media channels and establishing best practices, guides, and templates
• Excellent critical thinking, presentation, writing, and organizational skills
• Proven ability to adapt to a dynamic project environment and manage multiple concurrent projects
• Experience with editorial calendars, project dashboards, and tracking schedules
• Understanding of health communications and government social media best practices
• Experience working with designers, writers, and research team members
• Proficient in Hootsuite, SproutSocial, and Microsoft Suite
• Experience with social listening tools

A Tip from the Hiring Manager:

"Need to have experience and understanding in social media marketing; using social platforms to enhance engagement for our client."

Benefits of Working Here:

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement
• Corporate gift matching program

Pay Range: $125,000 - $145,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. The actual range for this position may differ, depending on location and the specific skillset required for the work itself.

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200

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Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of the next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.