Social Media Storytelling for Business

Social Media Storytelling for Business

Anyone in the social media industry will tell you that social media marketing can be quite simple: people want to see people on social media. And this is true, but it also needs to be done effectively. Oftentimes many accounts’ marketing campaigns can fail because...
Not Following the Crowd on Social Media

Not Following the Crowd on Social Media

Every time we wake up and turn on the news there is a new must-have social media app. TikTok, Snapchat, LinkedIn, Instagram. Which one should you be on for your business or personal brand? Before you create a username for every social media platform out there, read...
Strategic Planning. Think Tactically

Strategic Planning. Think Tactically

Ahh.. the joys of assembling a strategic marketing communications plan.  For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
Want a Successful Social Media Campaign? – Start with Strategic Planning!

Want a Successful Social Media Campaign? – Start with Strategic Planning!

There is so much going on in the world of Social Media and everybody wants to be in on it!  So I am jumping back in and looking for ways I can be a part of it.  The first thing I did was go online to see what businesses are doing with social media, and they are doing...