#AllHallowsReadNISM

#AllHallowsReadNISM

Every year, Neil Gaiman encourages us all to “give someone a scary book” to celebrate Halloween. You can join Neil by sharing your favorite scary book and following #AllHallowsRead on all of the major social media platforms. As someone who loves books – and loves...
Best Value Social Media Certifications – NISM vs Hootsuite

Best Value Social Media Certifications – NISM vs Hootsuite

In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most popular posts and we heard how much it helped social media professionals make decisions about their professional...
“A man is known by the company he keeps.” – It’s All About the Reputation

“A man is known by the company he keeps.” – It’s All About the Reputation

Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview of aspects to look at and goals to keep in mind, I gave a couple of examples of how to cross the borders of social...
Context: What can social media strategists learn from the past?

Context: What can social media strategists learn from the past?

I was recently watching a documentary about the excavation of a village where the archaeologist held up a thin, grey object and asked the filmmaker what he thought it was. He, of course, had no idea – he had very little to go on. He could feel its weight and see its...
Before You Re-Tweet: Copyright Pitfalls for Social Media Users and Practitioners

Before You Re-Tweet: Copyright Pitfalls for Social Media Users and Practitioners

Given the constant need for content and eye-catching visuals, it would be nearly impossible for social media practitioners and users to create every bit of content from scratch.  However, one should use caution when appropriating others’ works – whether visual or...