A large part of using and managing social media is the use of metrics. Organizations use metrics as a way to track their KPIs, or for celebration when they hit a particular milestone, like 1,000,000 followers. A good social media strategist knows that there are...
It’s obvious that COVID-19 has thrust our world into different everyday practices. Students take part in distance learning. Many, many employees have worked from home. Daily routines are different. Some people find themselves with extra time on their hands via layoffs...
Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most interesting...
The Internet is huge, that much is a given. And the opportunities to reap it for marketing purposes are painfully obvious. Given that it’s teeming with millions of people that just a few years ago had an annual spending capacity of $61,224 on average, it’s practically...
Your LinkedIn profile represents your personal brand. It is your personal story, a resume, and your personality, all combined into a compact social media format. In order to have your profile distinguish itself above the others, there are tweaks you can make. Keep in...
