Image Source Building a website and creating social media profiles have both become prerequisites for establishing a successful online brand. However, considering the amount of competition today in most industry markets, taking these basic steps is rarely enough to...
In 2019, I wrote a blog post for the National Institute for Social Media about How to Write a Meaningful Review Quickly, but in honor of National Leave a Review Day, we’re going to take a deeper look at reviews – why they should be part of your strategic plan and what...
Photo by LinkedIn Sales Navigator You have checked off all the boxes and added content to your LinkedIn profile, but is it bringing you the desired results? If the answer is “no” it might be because you aren’t speaking the same language as those you are trying to...
Photo by Oleksandr P. Social media marketing to reach your target audience can be challenging for businesses seeking to expand their online presence. Many social media professionals desire an ideal “hack” to boost their company’s online presence, reach a particular...
Whether it’s SEO, content marketing, or social media, each digital marketing strategy should be tailored to fit its target audience. However, when considering how to execute the right approach to gaining brand awareness and organic search engine rankings,...
