Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

by | Sep 19, 2024 | Case study

Have you ever found yourself slightly disappointed that a restaurant only serves Pepsi products? Think back to the last time you requested a nice, refreshing Coca-Cola and the waiter responded with three of the most disheartening words ever:  “Is Pepsi OK?”  Did you...