Want a Successful Social Media Campaign? – Start with Strategic Planning!

Want a Successful Social Media Campaign? – Start with Strategic Planning!

There is so much going on in the world of Social Media and everybody wants to be in on it!  So I am jumping back in and looking for ways I can be a part of it.  The first thing I did was go online to see what businesses are doing with social media, and they are doing...

National Institute for Social Media Partners with Logic Institute to Offer Social Media Strategists (SMS) Certification Preparation

  Social media is a communications channel that we use on a daily basis for personal and professional connections. Knowing how to utilize this channel has become a skill that, when done well, contributes to the growth of businesses all around the world. The...
Always Educating

Always Educating

If you’re an internal or external social media professional (i.e., full- or part-time employee vs. consultant, speaker, etc.), you’re an educator as much as you are a marketer – or at least you should be. One of the core learning objectives in each of the six NISM...
MEET AND GREET: Sandy Williams

MEET AND GREET: Sandy Williams

INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Staying Creative in a Content-Heavy World

Staying Creative in a Content-Heavy World

Free photo download here Imagine you’re asked to write a blog post about social media distracting employees from their work. You think, “This will be easy. There have got to be tons of statistics about how bad social media is for productivity.” Then, you do what...