Staying Creative in a Content-Heavy World

Staying Creative in a Content-Heavy World

Free photo download here Imagine you’re asked to write a blog post about social media distracting employees from their work. You think, “This will be easy. There have got to be tons of statistics about how bad social media is for productivity.” Then, you do what...
MEET AND GREET: Melissa Mathews

MEET AND GREET: Melissa Mathews

INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Embrace User Generated Content and Hit the Sweet Spot Between the Customer and the Brand

Embrace User Generated Content and Hit the Sweet Spot Between the Customer and the Brand

Content marketing has matured and I’ve committed to learning more about it this summer.  We’ve passed the phase of sharing brand generated content and developed to a model that is focused on data and analytics. As the backbone of a digital strategy, data puts the...
LIFE-LONG LEARNING IN THE SOCIAL MEDIA SPACE

LIFE-LONG LEARNING IN THE SOCIAL MEDIA SPACE

One of the things I find so fascinating about the Social Media Marketing space is that it demands that I keep on learning. There is always a new feature to test, another conference to book or another online course to invest in. Countless opportunities I get to learn,...
Summer Learning: Crucial content for students studying social media

Summer Learning: Crucial content for students studying social media

Ahhh, summertime in academia.  A chance to step back, soak up some sun and work! That’s right, not all professors get the entire summer off. Hopefully we will get to relax just a little bit and find time to plan for our classes that start in September.  This Fall The...