Is it just me or did the holiday sales start even earlier this year? Many retailers offered “Black Friday Week” deals instead of “Black Friday” deals. Based on what I’ve read and heard from family and friends, these week-long deals made...
Real-time marketing is about tapping into an active audience on digital communication channels, like social media, during large-scale events and trending conversations. Big-name brands have huge followings on their social channels, and those fans and followers are...
Content marketing has matured and I’ve committed to learning more about it this summer. We’ve passed the phase of sharing brand generated content and developed to a model that is focused on data and analytics. As the backbone of a digital strategy, data puts the...
Video is the future of content marketing! Those have been the words of many mainstream media companies[1] and new age entrepreneurs[2] for the past couple of years. In a world where visual representation keeps growing these words have increasingly become reality. With...
A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote about the first set of responses in the NISM blog post Marketing Don’ts & Why They (unfortunately) Work. But as I wrote the first blog,...
