Because of its sheer reach, most companies believe that they should focus their social marketing, promotion and advertising efforts on Facebook, first and foremost. It is important to first understand your customer and choose your platform appropriately. For example,...
Imagine you are sailing on a vast ocean. You have all the tools to get to your destination, sail, maps, and GPS, but how well you use the tools will determine how fast you get there. And let’s be honest, you want to get there faster. Because the sooner you get to...
To really stand out on social media, your business has to do more than fill your platforms with product stats and bland content. Customers want to connect online through stories that feel authentic and unique. They want you to engage with them. They want to see...
Many people have similar challenges when it comes to social media. Some organizations believe that by simply establishing a profile on the major social networks their work is done. However, to truly establish yourself and your business using social media, one...
