Core Audience 101: The Power of Your Core Audience!

Core Audience 101: The Power of Your Core Audience!

As digital marketers, we may be a bit impulsive when it comes to marketing our messages. That is, we may try to reach as many people as possible with our message through breathtaking infographics, viral videos, and daring marketing stunts. Of course, while these...
Decoding Demographics: How Different Generations Engage With Podcast Ads

Decoding Demographics: How Different Generations Engage With Podcast Ads

Photo by CoWomen In the ever-evolving world of digital marketing, podcasts have emerged as a powerful platform to reach targeted audiences. Unlike traditional radio advertisements, podcast ads benefit from a more intimate format, fostering a sense of connection...