Dealing With Online Complaints On Social Media

The internet has become an essential marketing tool for all manner of businesses and the growth of social media has also given firms opportunities to interact with customers.  But social media can equally be a threat to businesses, when individuals use it to make...

Are Social Media Professionals The New HR Specialists For Organizations?

Who knew social media and networking would bring about such a revolution in the way we interact with people around the world. And these days, we have companies hiring a multi-talented pool using such mediums and platforms. So, let’s discuss whether such...

Starting the Conversation – How to Engage Online

Many people have similar challenges when it comes to social media. Some organizations believe that by simply establishing a profile on the major social networks their work is done. However, to truly establish yourself and your business using social media, one...

How to Craft the Ultimate Social Media Job Description

Finding qualified employees to manage your company’s social media presence can cause headaches. From defining job duties, to setting an appropriate salary level, there are many considerations that must be made in order to ensure the candidate is not only the right fit...

5 Customer Service Strategies to Keep Them Coming Back for More

High quality customer service is what separates superior companies from the pack. Good service not only ensures that your customers come back, but it also helps bring in new customers. Your customers will be more loyal, and recommend your products and services to...