Cyber Social: Make the Most of Black Friday with This Checklist

Cyber Social: Make the Most of Black Friday with This Checklist

In the run-up to Black Friday and Cyber Monday, your marketing goes into overdrive. The biggest sales event of the year is a necessity for brands, so it’s important to get it right. Your social channels play a particularly crucial role here. With more customers...
3 Ways to Develop a Successful Holiday Marketing Campaign 

3 Ways to Develop a Successful Holiday Marketing Campaign 

Is it just me or did the holiday sales start even earlier this year? Many retailers offered “Black Friday Week” deals instead of “Black Friday” deals. Based on what I’ve read and heard from family and friends, these week-long deals made...