Interpreting Data: Your Metrics vs. Industry Standards




One of the most commonly asked questions social media strategists hear is, “When should I post on social media? And what should I share?” Any good strategist will tell you there isn’t one good time or medium – there are just too many considerations! What time zone is your audience in? When are they active on social? What kind of information do you have to share? Are you affected by seasons? The influencing factors are endless! But at the same time, there are noticeable, measurable trends – times when most users are most active.

And, if you’re just starting out or growing your brand, isn’t that the information you’d most like to know?

In this webinar, we’ll be talking about:

  • the benefits and risks associated with using “industry norms” to create your content plan
  • the perks and challenges associated with interpreting your own data
  • how to interpret basic and own your advanced social media metrics on Facebook, Twitter, LinkedIn & Instagram
  • how users on different platforms engage with different content (and how that affects your goals)


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