Social Media Manager

THE ROLE: SOCIAL MEDIA MANAGER

OLLY is seeking a Social Media Manager to lead strategy and execution for our Personal Care (PC) category across owned social channels. This role will be responsible for building awareness, driving engagement, and growing the community. The ideal candidate is a strategic thinker and creative executor with a passion for wellness, beauty, and storytelling. This role reports to the Senior Social Media Manager for OLLY VMS and will collaborate closely with cross-functional teams.

Key Responsibilities

• Lead and execute the social media strategy for the OLLY Personal Care category across social media channels (TikTok, Instagram, Reddit, Facebook, etc.)
• Lead the briefing for all social assets leveraging across internal and external content partners, including the in-house creative team, external agency, and creator platforms.
• Manage the social media budget, including content creation, agency feeds, tools, and engagement incentives.
• Own relationship with social agency partner(s) and manage day-to-day to ensure timely production and delivery of effective content; provide feedback and manage performance as needed in partnership with the Sr. Manager of Social Media
• Oversee content boosting strategy, including budget allocation and coordination with the OLLY PC Media team to drive performance against goals
• Utilize social listening tools to be OLLY’s eyes and ears in the social space, delivering relevant insights on brand, competitor, and industry trends to inform strategy
• Report on social KPIs, including overseeing agency reporting; regularly analyze performance to optimize content and channel strategies.
• Own planning and management of the PC content calendar with support of the Sr. Social Media Manager and scheduling of all content
• Monitor and engage with community conversations, identifying opportunities for real-time interaction and amplification.

THE CANDIDATE

The ideal candidate lives and breathes social media. They have had success managing social media accounts for other brands or in an agency setting, preferably both. They have a data-driven mindset, always looking at the numbers and interpreting and highlighting trends as they emerge. They are nimble and able to identify and respond to both momentary trends and long-term changes in the media environment. This person is innovative and able to easily collaborate with cross-functional teams and translate business objectives into social media impact.

CAPABILITIES + SKILLS REQUIRED

• 5–7 years of experience in social media marketing, ideally within beauty, wellness, or lifestyle categories.
• Experience managing a monthly social content calendar
• Deep understanding of how to grow new social media channels
• Disruptive and innovative thinking and ideas
• Experience in independently managing annual budgets and completing monthly budget reconciliation
• Experience partnering closely with creatives, in-house and externally
• Ability to effectively craft and deliver constructive feedback to internal and external partners
• Ability to analyze data and elevate key insights to various internal audiences
• Excellent written communication with the ability to write clear briefs for the agency and creative partners
• Experience successfully working with specific brand guidelines and navigating multi-layered review processes.
• Ability to push through ambiguity to drive for clarity and the best possible outcome in the face of unexpected shifts
• Strong people leader with an aptitude for building and developing high-performing teams
• Highly organized, detail-oriented, and self-motivated
• Comfortable in a data-driven business environment

THE DETAILS

LOCATION: Remote – NYC Preferred

HOURS: 30 hours/week for 12 months (temporary position)

DURATION: 1-year Contract

PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship. For all OLLY positions. Religious and/or medical accommodations will be considered on a case-by-case basis.

RATE: $55-60/ hour based on experience