Social and Content Specialist

About Schweid & Sons

Schweid & Sons is a family-owned and operated premium ground beef company with a proud heritage spanning four generations. We supply top-quality beef to Retail, Foodservice, and National Account customers across the U.S. and are committed to quality, customer service, and innovation in protein manufacturing.

We are looking for:

A creative storyteller experienced with social media who lives and breathes digital trends and food culture. The ideal candidate will have a strong eye for compelling visuals and the ability to craft brand-right messaging that engages audiences and builds community. You’ll be hands-on in content creation, influencer partnerships, and social media management, helping Schweid & Sons share its story across social platforms and beyond.

What You’ll Do

This role is responsible for bringing the Schweid & Sons brand voice to life across digital channels through original content, social storytelling, and influencer/brand partnerships. You will manage day-to-day social media activities while contributing to larger brand campaigns that drive awareness and engagement.

Social Media Execution

• Create, schedule and publish engaging posts across Instagram, Facebook and TikTok.
• Foster community engagement by responding promptly to comments and messages, building authentic connections that reflect the Schweid & Sons brand voice and values.
• Execute platform-specific strategies to maximize reach and engagement.
• Stay ahead of trends to leverage timely and relevant content to keep Schweid & Sons’ social presence fresh and competitive.

Content Creation & Ad Development

• Create, edit, and publish high-quality content (video, photo, graphics) for organic and paid campaigns.
• Collaborate with internal and external partners to develop campaign visuals and messaging.
• Optimize creative for multiple ad formats and placements across digital and social platforms.

Brand Partnerships & Influencer Marketing

• Build and manage Influencer partnerships that align with brand values and campaign goals.
• Support brand partnerships and collaborations, ensuring integration into social and content plans.

Consumer-Facing Marketing

• Develop branded merchandise concepts to strengthen consumer connection and engagement.
• Support PR initiatives and tactics that enhance brand visibility and media coverage.
• Collaborate with the broader marketing team to align social and content with integrated campaigns.

You are…

• A passionate content creator with a knack for storytelling through visuals and words.
• Social-first in your thinking, with your finger on the pulse of trends and cultural moments.
• Skilled in video editing, graphic design, and digital ad creation.
• A proactive multitasker who thrives in a fast-paced environment.
• Collaborative and flexible, able to work across teams and with outside partners.
• Enthusiastic about food and connecting with consumers in authentic ways.

You have…

Education

• Bachelor’s Degree in Marketing, Communications, or related field.

Experience

• 3–5 years of experience in social media management, content creation, or digital marketing.
• Proven ability to create and edit content for social platforms (Instagram, TikTok, Facebook, YouTube).
• Familiarity with Meta Business Suite and HootSuite
• Experience with influencer marketing and partnership execution.
• Strong skills in Adobe Creative Suite, Canva, and video editing tools.

What We Offer

• The expected compensation for this role is $70,000 – $80,000 per year, depending on experience and qualifications. Final compensation will be discussed during the interview process.
• Time Off: PTO, Safe & Sick Time, and Paid Holidays.
• Health Benefits: Medical, vision, dental, HRA and voluntary disability benefits.
• Financial Benefits: 401(k) + employer match and life insurance.
• Location: This is an on-site role located in East Rutherford, NJ (hybrid, on-site required)