Social Media Associate

Social Media Associate
10-Apr-2025 to 14-Apr-2025 (EST)
Public Relations
3095 Hulbert Avenue, Erlanger, KY, USA
19.00 per hour
Hourly
Full Time
Excellent Benefits package

Position Summary: The Social Media Associate will help bring the library’s story to life through engaging video, photography and social media content. The ideal candidate is creative, detail-oriented, flexible and has a good sense of humor, all while understanding the importance of meeting deadlines.

Please include a link to your portfolio showcasing social media content, photography, and video work. A cover letter is strongly encouraged and should explain why you’re passionate about creating social media content for the Kenton County Public Library. We’re looking for someone who not only understands platforms and trends but who’s excited to tell the Library’s story in creative and engaging ways.

This position requires a flexible schedule, including some evenings, weekends, and out of library hours.

Responsibilities:

Help tell the library’s story through engaging social media content, including video, photography, graphics and copy.
Assist the Social Media Coordinator with content creation by capturing, editing, and producing multimedia videos and photos highlighting library staff, patrons, programs and services.
Ensure content aligns with the library’s brand, messaging and audience expectations.
Stay informed on social media trends, tools and best practices to enhance engagement and reach.
Contribute ideas to the content calendar and assist in scheduling and publishing posts.
Monitor and engage with followers, responding to comments, questions and messages promptly and professionally.
Use analytics and performance metrics to track engagement and optimize content strategy.
Represent the library at events, capturing real-time content for social media.
Collaborate with internal teams to gather content ideas and ensure consistent messaging across platforms.
Maintain proficiency in Facebook, Instagram, LinkedIn, YouTube and other platforms.
Engage with patrons and staff to create dynamic and inclusive social media content.
Other duties as assigned.

Qualifications:

Bachelor’s degree in PR/Communications/Journalism/Social Media/Marketing preferredWill consider an upper-level college student majoring in PR/Communications/Journalism/Social Media/Marketing or someone with a strong background in social media.
Must have reliable transportation and the ability to travel to all KCPL locations.
Must be able to work a flexible schedule, including evenings, weekends and hours outside the library’s standard operating hours.
Comfortable approaching patrons, presenters and staff to create engaging content.
Strong problem-solving skills with the ability to work independently and collaboratively.
Familiarity with Coschedule and Canva preferred.
Experience in video production and photography for social media.
Ability to create motion graphics for videos and social media.
Capture and edit photographs of library events, activities and services for use on websites, social media and printed materials.
Self-motivated with the ability to work independently.
Light to moderate physical demands, including bending, kneeling, reaching for equipment and carrying items weighing 20-30 lbs.