Marketing and Communications by mike | Mar 9, 2017 “Marketing & Communications – Assessment Based Certificate” has been added to your cart. View Cart Look inside Details Add To Cart Preview Buy ($9.99) Marketing and Communications Dr. Amy Jauman, SMS The first step to strategically creating effective marketing and communications content is to segment your audience. Marketing and Communications helps social media professionals and business owners of all experience levels better understand strategies that involve; preparation, gauging audience interests, creating the best content and using paid promotions.