The Resurgence of QR Codes

The Resurgence of QR Codes

Left for dead about ten years ago, the QR code has made a strong comeback, largely in part, due to the pandemic. Did you know that QR codes predate social media and smartphones? In fact, they came into being around the time the World Wide Web, and the internet started...
What Is BeReal and Why Is It Popular?

What Is BeReal and Why Is It Popular?

The “Time to BeReal” alert has become a popular notification that teenagers receive regularly on their phones. When the notice appears, there is a two-minute countdown for individuals to take a selfie and photograph their surroundings using their phone to...
Is Social Media Marketing Taking Over Traditional Marketing?

Is Social Media Marketing Taking Over Traditional Marketing?

Marketing continues to evolve and mold itself into changing shapes with technological advancements. Social media marketing is one of the fundamental marketing tactics today that help businesses foster deep relations with their target audience and create a lasting...
YouTube Video Ads: How to Capture Attention in the First 5 Seconds

YouTube Video Ads: How to Capture Attention in the First 5 Seconds

With over 1 billion active users, YouTube is a powerful platform for video advertising. But with so much competition, it can be tough to capture a viewer’s attention. For businesses, advertising on YouTube provides an excellent opportunity to connect with...
How to Optimize Your Google Ads Campaign

How to Optimize Your Google Ads Campaign

A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it’s essential to keep your...
Should You Keep Copywriting In-House or Outsourced?

Should You Keep Copywriting In-House or Outsourced?

Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable.  As a business owner, it’s your responsibility to either master a skill or outsource it to someone...