NISM Blog
4 Popular Social Media Marketing Tips That Just Don’t Work
Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality, didn't work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work. 1. There Are...
Creative Commons: A.K.A. a Content Creator’s Dream Come True
As social media creators, borrowing content is a big part of the game. Looking back on the work I’ve created, some of it is completely organic. However, a large part of my content uses borrowed media to some extent. From photos to videos to music and more, I’ve had a...
Strategic Planning: What Is It Good For?
Photo by fauxels Have you ever wondered what businesses and organizations use strategic planning for? The gist of these awesome plans is that they can lead to the success and growth of your brand. Who wouldn’t want that? Read on to learn more about the fundamentals...
Navigating the Festive Frenzy: The Art and Impact of Hashtag Holidays
Photo by cottonbro studio As we approach the holiday season, the digital landscape is abuzz with hashtag holidays, from Black Friday and Small Business Saturday to Ugly Sweater Day. While these unconventional celebrations offer a goldmine for marketing and engagement,...
5 AI Tools for Digital Marketing
Photo by cottonbro studio from Pexels You’ve had some time to consider whether artificial intelligence (AI) will take over your job. You've likely concluded that your job will be safe rather than AI taking over everything. Instead of focusing on the doom and terror of...
Social Media Marketing and SEO: A Winning Combination
Photo by Oleksandr P. Social media marketing to reach your target audience can be challenging for businesses seeking to expand their online presence. Many social media professionals desire an ideal “hack” to boost their company’s online presence, reach a particular...
NodeXL: Identifying Powerful Connections on Social Sites
Have you ever wondered who or what really influences your followers on social media? There are a lot of metrics available – followers, likes, shares, comments – and they’re all subject to interpretation. What has the greatest meaning? And does anything you’re...
Keeping Your Social Media Accounts Safe
Photo by Ron Lach In an era where likes, shares, and hashtags are part of our daily lexicon, social media platforms have become more than just a means of staying connected; they've become integral to our digital lives. But as we scroll through our feeds, commenting,...
Are Paid Influencers Right for Your Social Strategy?
Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand's products or services. Influencers can sway their...