NISM Blog
TikTok’s U.S. Saga Continues
Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
Joseph Scalzo: My Experience as an NISM Intern
Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
Media Monitoring 101: Negative Publicity
Image Source Understanding Media Monitoring for Negative Publicity In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
What Hollywood’s Greatest Scripts Can Tell Us About Marketing
Photo by Tima Miroshnichenko In a time when everyone is selling everything using social media, audiences have become hyper-aware of when they are getting sold to. From personal experience, I get frustrated when creators, specifically on TikTok, try to push their...
3 Essential Mobile Apps For Social Media Marketing
Navigating social media can be a complicated task. It's time-consuming, complex, and easy to get wrong. Too often, brands misunderstand the power of social media, leading to unpredictable and costly mistakes. They may under-utilize their platforms or overextend their...
A Checklist for Sharing Your Professional Certifications
Photo by Thirdman There’s no fancy title needed for this blog post. We all know that keeping track of your digital presence can be tricky, so this post is a clear and simple checklist to make sure you’ve shared your hard-earned credentials (consistently) everywhere...
Why You Are Not Reaching Your Goals
Photo By: Ronnie Overgoor No matter what industry you are a part of, to be successful you must be setting goals and achieving them. So why is it that nearly 90% of businesses fail to meet their strategic goals? With a large emphasis put on these goals at the beginning...
Digital History: How to Align Your Past Experience with Your New Industry
Photo by Resume Genius Have you ever known someone who went from being a staff accountant to a manager in a manufacturing environment? Or a restaurant shift lead to a veterinary assistant? How do people make that leap with confidence and how do they convince employers...
Meet and Greet: Amy Peiffer, SMS
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...