NISM Blog
It’s No Magic Trick, It’s Just Your Effective Action Plan!
Photo by Tima Miroshnichenko In today’s day and age, social media marketers can find themselves buried under what seems to be piles upon piles of never-ending work. Keeping up with the demands of publishing content for your own business or company can be incredibly...
Top Social Media Jobs in Today’s Job Market
Image source It's no surprise that jobs in social media are becoming more and more common in companies of all sizes. From well-known companies like Delta Airlines to your favorite smaller, family-owned restaurants in your hometown, you'll need a social media presence...
Time To Turn From X In A Crisis? Maybe.
X has been a historical landing place for breaking news or quick updates for brands and news media. But as public trust in X as a platform continues to erode and millions of users are projected to leave the platform, what does this shift mean for your brand’s crisis...
A Case Study on Brand Visibility and Lead Generation
Photo by Gustavo Fring Case studies provide a unique opportunity to move beyond theory and delve into real-world strategies. Today, we're exploring a case study focused on brand visibility and lead generation. Before we dive into the specifics, let's clarify these...
Mastering Social Media Project Management
Photo by cottonbro studio Managing multiple campaigns across several social media channels can be challenging, and even further complicated with multichannel campaigns across several brands. Mastering the art of social media project management is not only critical for...
Try This Simple Activity to Boost Your LinkedIn Profile With Keywords
Photo by LinkedIn Sales Navigator You have checked off all the boxes and added content to your LinkedIn profile, but is it bringing you the desired results? If the answer is “no” it might be because you aren’t speaking the same...
Preparing for (any) Certification Exam
Certification exams are different from tests you take at the end of a class because they are intended to measure industry expertise, typically developed with experience in a specific field. That means certification exams typically assess the test-taker's understanding...
Optimizing Visibility: Combining Social Media and PR Strategies
Photo by KoolShooters You’re a busy social media professional, and through your efforts, your company page has gained numerous dedicated followers. People engage with your posts and want to connect with you. Why, then, should you try to get a story using traditional...
The Calm Cure: A Prescription for Well-Being in the Age of Online Political Turmoil
Photo by Andrea Piacquadio As social media professionals, we're on the front lines of the digital battlefield. We're constantly bombarded with negativity, from angry trolls to heated political debates. Topics that might not have been the subject of heated political...