NISM Blog
9 Tips for a Dazzling LinkedIn Profile
Your LinkedIn profile represents your personal brand. It is your personal story, a resume, and your personality, all combined into a compact social media format. In order to have your profile distinguish itself above the others, there are tweaks you can make. Keep in...
Adding Business Events to LinkedIn
LinkedIn’s response to the success of Facebook Events is off to a strong start. Adding events to LinkedIn allows the marketing strategies for businesses to connect and engage with customers in a new way. In November of 2019, LinkedIn rolled out the ability for...
Meet and Greet: Bryson Purcell
Get to know Social Media Strategist, Bryson Purcell! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their...
Brand Sourcing in Social Media – Put on Your Utility Belt
What do golden arches, apples, targets, and deer have in common? Its marketing 101 – crafting a strong brand image can be the difference between an organization’s success and failure. From Fortune 500, to your local coffee shop, establishing a brand that embodies and...
A New Face at the National Institute for Social Media
Many people have not yet heard of the National Institute for Social Media and to tell the truth, neither had I. However, after meeting the President, Eric Mills, I became very excited about the organization and its impact on the industry of social media and education....
Starting the Conversation – How to Engage Online
Many people have similar challenges when it comes to social media. Some organizations believe that by simply establishing a profile on the major social networks their work is done. However, to truly establish yourself and your business using social media, one...
How to Craft the Ultimate Social Media Job Description
Finding qualified employees to manage your company’s social media presence can cause headaches. From defining job duties, to setting an appropriate salary level, there are many considerations that must be made in order to ensure the candidate is not only the right fit...
Institute Raises the Bar in Social Media Education
Social Media has changed the way we interact in our world, crossing geographies, industries and cultures. The capacity for its use is ever-expanding, and many of the nation’s top organizations are searching for professional operators for their social media platforms....
Why A Strong Social Media Presence is Important for Your Business
A strong social media presence for companies today is more important than ever. It keeps them in the loop of what customers are saying about their product. It also gives them a competitive edge that can be used to connect with customers and establish trusting...