The Keywork: Building Brands with Creative Research Techniques Using ChatGPT

The Keywork: Building Brands with Creative Research Techniques Using ChatGPT

Photo by Matheus Bertelli With the AI landscape shifting daily, it’s hard to ignore the incredible advancements technology can make on your work. Everyone is noticing, especially the companies and organizations that we work for and with. Right now, 55% of...
Missing Something? Social Media Research Is an Integral Part of Your Campaign

Missing Something? Social Media Research Is an Integral Part of Your Campaign

In this ever-changing world and economy, coupled with the frantic pace of life, businesses want to see results… and quickly!  Clients’ requests and deadlines seem to come in on an hourly basis. Social media and technology platforms continue to launch, grow, or fail at...
Caught in a Lie

Caught in a Lie

My previous post about what social media strategists can learn from archaeology made me think of another topic that affects groups: Fake findings. In 1912, Charles Dawson claimed to have found “the missing link between ape and man.” A skull that became known as...

NISM 2016 Job Study Review

One of NISM greatest priorities is to actively listen to its audience. To become the best resource for our members and partners, we have to stay attuned to their needs and relevant to the trends of their workplaces. This is especially important in such a...