Create a Compelling Job Description to Attract the Best Marketing Pros

Create a Compelling Job Description to Attract the Best Marketing Pros

Photo credit: Unsplash Nothing counts until someone makes a purchase. This is the mantra of marketing specialists all over the planet. While they may have lots of smaller goals throughout the process of bringing customers to the table, the ultimate measure of their...
Highlights from the 2019 Social Media Job Study

Highlights from the 2019 Social Media Job Study

Every few years, NISM reviews the content of our certified social media strategist (SMS) exam. Part of the process is a job study – an opportunity to check in on what employers are looking for in the field of social media, what changes may have occurred, and...
Hired Guns: Avoid Shooting Yourself in the Foot

Hired Guns: Avoid Shooting Yourself in the Foot

One of the first milestones in a growing business occurs when the owner realizes that she cannot do it all herself.  Congratulations if it’s time to grow! But take heed, owners: how you choose to grow can have a serious impact on your pocketbook. Rather than wade into...

NISM 2016 Job Study Review

One of NISM greatest priorities is to actively listen to its audience. To become the best resource for our members and partners, we have to stay attuned to their needs and relevant to the trends of their workplaces. This is especially important in such a...