Product Reviews Vs. Social Media Commentary: Which Matters More?

Product Reviews Vs. Social Media Commentary: Which Matters More?

Image: Pexels  Reviews can be a major factor in the decision process for many shoppers. Especially when they’re shopping online and they can’t physically touch or test out what they’re buying, and there are so many other options available. If you’re looking for ways...
Embracing Brand Transparency and Responsibility in Social Media

Embracing Brand Transparency and Responsibility in Social Media

In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation.  It might be tempting...
Navigating the Ups and Downs of Social Media Comments

Navigating the Ups and Downs of Social Media Comments

Image Source: Pexels   As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used social media. Just let that number sink in for a minute.  There are few other platforms online, let alone any with any other...
2020: The Year of ‘Cancel Culture’

2020: The Year of ‘Cancel Culture’

I think most people can agree that 2020 has been rough. So is it really surprising that the topic of today’s blog post took shape and flourished in the uncertain, alarming, messy, and disappointing hodgepodge that is 2020? I think not.  ‘Cancel Culture’ or “callout...
How to Lose a Troll in 10 Ways

How to Lose a Troll in 10 Ways

Did you know 25% of online posters have made at least one toxic comment? That means 1 out of every 4 people have been internet trolls at some point. Although social media can be a means of connecting people, there is a much darker side to these online platforms:...