- Strategic planning – create a social media strategic plan to help you achieve your company’s goals.
- Compliance and governance – Develop policies on social media use, compliance, communications and reporting.
- Social media marketing – Develop marketing plans and execute go-to-market campaigns that drive loyalty and growth.
- Project and campaign management – Develop a content management plan and editorial calendar that includes monitoring and tracking mechanisms.
- Community management – Learn how to manage social community networks.
- Research and analytics – Track and analyze campaign results, set benchmarks and measure ROI.
2017 Social Media Strategist (SMS) - Student Manual Individual E-Books $9.99/each+
2017 Social Media Strategist (SMS) - Student Manual Individual Paperback Books $15.95 + 3.99 S&H/each+