Nowadays the online background is developing massively, creating over 1,000 different web pages per hour and generating revenues of billions of dollars. Those who already achieved business success through regular promotion channels (including direct marketing, ads and ad panels) are now interested in developing their online platforms as well. The revenues are massive, especially if one takes into consideration the fact that there are more people who can access your page simultaneously, than those who can fit inside a regular shop or exhibition center.
But one of the key factors behind each successful website or blog page is to constantly keep track of your readers or potential clients. The minute you understand that your business’s success is closely related to the consumer, the earlier you will start focusing more on this dimension. The results, you will learn, will be remarkable: more customer satisfaction means more constant traffic on your website, and hundreds of potential new clients. But how can one stay permanently in touch with clients?
The easiest way is through Google Analytics. This specific tool created by Google will help you reach all the relevant statistics regarding your website or page, making you know all about your readers or customers. Of course, there are other analytics tools too, but they are not as specific and easy to handle as Google’s own tool. So, how do you get started with this Google Analytics program?
Set An Online Account
The first step in achieving more website traffic is to create a personal account on the Google Analytics page. Make sure you provide complete and accurate information, so that this statistics tool could really “work its magic” to you.
After you settled your Google Analytics account, make sure you read some extra information regarding it. There are plenty of useful online articles, blogs, and websites which will help you better understand how Google Analytics can help you. Moreover, you have Google’s own blog where you will be provided with the latest information and additions regarding this statistic tool.
Learn How To Create And Interpret The Statistics Provided
The primordial use of Google Analytics is to show you statistic graphs and reports, so that you could see the behavior of your visitors/ readers at any time. Based on your visitors’ behavior, you can draw pertinent conclusions regarding new ways of improving your business, and how making it more appealing to the public.
By default, Google Analytics will display all your account’s results in the past month. However, do not get too comfortable with the numbers. In order to make a pertinent analysis and evaluate costs and efficiency, opt for long term values as well. Statistics are mainly helpful if you want to see, within the last month, which were the most accessed topics on your blog or webpage. Expand your graphic to up to 6 months, and you will have a closer look at your followers’ behavior. This way, you will see exactly how many new visits you have reached, how many unique visitors, how many page views you achieved in total, or which is the average time a user is most likely to spend browsing through your content.
Learn To Embrace Different Geographical Areas
Another great thing about Google Analytics is that it can help you see exactly how many unique visitors you have, based on various filters. The geographic filter can help you see the number of visitors by country, city, region, or continent. This way, you will pay more attention to cultural subtleties, and focus on developing content which will target a specific type of audience. You can easily expand your geographic area of reach by composing your website’s content into at least two different languages: your mother tongue, and other language of international circulation.
About the Author
Michael is a Social Media consultant offering Online branding for local business. His experience with analytics has inspired him to write this article.