Twitter: A Powerful Tool

You can say a lot of things — positive and negative about Twitter. For example: Positive: It’s the go-to source, oftentimes, for information about breaking, developing, or in-progress news. Negative: Whereas once it seemed the “cool” thing opposite Facebook, now it’s been replaced by Snapchat, Instagram, and mobile messaging in that vein. Positive: If you […]Read more

7 Ways to Avoid Ruining Your Reputation by Reposting Fake Content

In the past few months – and especially the past few days – there has been a surplus of fake photos, articles and quotes flying around social media. The reason they have moved so quickly is largely because well-intentioned people with no desire to spread misinformation are falling for fake information. If you’re interested in […]Read more

Post and Ghost

What’s better than sitting around a campfire trying to scare the daylights out of your friends? Have you mastered the art of leaving people wondering what just happened? Good for you – unless you’re doing it to your followers on social media. Post and Ghost While working on the NISM Social Media Job Study, I […]Read more

Expert Interview Series: Jennifer Radke of National Institute for Social Media on Using Social Media for Inbound Marketing

<click here to read the original article> Jennifer Radke uses her expertise in professional education to bring a new passion to the National Institute for Social Media. Jennifer recently spoke with us at Inbound 281 about the rapidly-changing What is the purpose of the National Institute for Social Media? There are tons of self-proclaimed “experts” […]Read more

One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist

“You already have a Ph.D., so why get a certification?”: One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist “So, what exactly is a Social Media Strategist?” This question is presented to me often enough, so I’ve had the opportunity to ponder it with great consideration. Usually it comes up when […]Read more

Brand Engagement Via YouTube

There are dozens of different video platforms online these days, with YouTube and Vimeo probably being the two that most people are familiar with. UPenn’s Adam Grant has argued that the “first-mover advantage” is probably a myth, but in YouTube’s case, it’s hard to see that. It was one of the first major video platforms […]Read more

Aligning Corporate And Marketing Goals For Success

Silos are fairly prevalent in many businesses — heck, Machiavelli predicted their existence way back in 1513 — and, unfortunately, ‘alignment’ is not as prevalent. Consider the chart below, from an article on Harvard Business Review entitled “Only 8 Percent Of Leaders Are Good At Both Strategy and Execution:” We’ve now arrived at a problem. […]Read more

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